About Road of Beauty

Founders

Michela's personal struggle with endometriosis and infertility led her on a profound journey of self-discovery. It was during her pregnancy that she developed a newfound appreciation for her body, fostering a sense of self-love that she longed to share with others. Driven by this transformative experience, she approached her former colleague, Victoria, a creative soul whose unique vision and artistic flair were the perfect match for her concept.

"We complement each other perfectly. Our diverse backgrounds in the beauty industry and our shared passion for skincare inspired us to establish Roads of Beauty. Our exclusive focus on body skincare aims to celebrate all body shapes, sizes, skin tones, and genders. With our roots spanning across Italy, Germany, and France, we envision our brand to embody this rich multicultural tapestry."

Our Narrative

Did you know that the skin on our face represents only 3.5% of our entire body? Despite this, facial skincare tends to dominate the conversation around skincare. At Roads of Beauty, we believe that every inch of your body deserves the same level of care and attention. Our body care products are thoughtfully formulated with potent ingredients, nourishing your skin and providing you with a serene moment of self-care.

Caring for the Planet

We are committed to sustainable practices. Our packaging materials are designed for easy recycling and reuse. Moreover, we actively work to offset our carbon footprint by balancing the emissions generated with each order, striving to minimize our environmental impact.

Our Purpose

Influenced by their diverse backgrounds in the beauty industry and driven by a shared passion for cosmetics, our female-led brand is dedicated exclusively to body care. Emphasizing the importance of representation for all body types, skin tones, and genders, Roads of Beauty champions a gender-inclusive and culturally diverse approach. Rooted in Italy, Germany, and France, our brand reflects the rich diversity of European culture, mirroring the essence of Michela and Victoria themselves. "We are unapologetically vocal about our beliefs, advocating for inclusivity and authenticity in all that we do."

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